TikTok has quickly become the go-to platform for sharing short, viral videos. The app’s popularity has exploded, surpassing Twitter and YouTube in Q1 2022 as the most-used social media platform worldwide. Its users aren’t just consumers, but also creators who use the platform to showcase their skills and share unique content. While it may seem daunting to become a TikTok star, anyone can learn how to get more shares on tiktok by following a few key tips.
The first step to getting more views on tiktok is optimizing your content for the platform. This includes ensuring your videos are FYP optimized, which means using relevant hashtags in your captions and keeping up with the latest trends on the platform. It’s also important to have a high completion rate – the more people watch your entire video, the higher your video will be ranked in search results and suggested to other users.
To help you boost your completion rates, make sure to include calls-to-action in your videos. This can be as simple as adding a link to your website or social channels in the description, inviting viewers to Duet with you, or asking them to subscribe to your channel. You can also encourage engagement by inviting viewers to comment on your videos, which can lead to more views and shares.
It’s also helpful to use music in your videos, as TikToks with sound perform 2.2x better than those without. You can find royalty-free music on the TikTok library, or you can create your own using the app’s built-in audio editor. Adding a custom soundtrack to your video can give it more character and set the tone for the scene.
Finally, don’t spam your followers by posting too often. If you post too many videos in a day, the algorithm will likely flag your videos and reduce their visibility. Instead, focus on creating high-quality content and aim to post a few times a week, or as your schedule permits.
Getting more views on tiktok can be challenging, but it’s worth the effort when you consider how much your content can spread and influence others. As the platform continues to grow, there’s a good chance your videos could reach millions of people – and even make it into popular culture.
Remember, TikTok is a discovery platform and trends can start on the app before spreading to other platforms and into pop culture. It’s also not impossible to buy likes or views on tiktok, but it’s generally not a good idea and can actually harm your business in the long run. Instead, use the strategies in this article to get more organic growth on the platform.