How to Choose a Graphic Design Firm

Graphic design firms help you develop a consistent image for your brand. They can also create a variety of collateral materials that promote your products and services. These professionals are highly skilled and can provide you with quality designs that make your company stand out from the competition.

Saffron is a branding firm that offers an integrated service from strategy to design. They have an impressive list of clients and a number of awards to their name.
Turner Duckworth

Turner Duckworth is a London and San Francisco design firm that creates iconic branding and packaging for clients like McDonald’s, Samsung and Coca-Cola. The studio specializes in work that delights the eye and teases the brain.

They recently redesigned Reese’s Ice Cream by harnessing the distinctive shape of its ridges and creating a pattern that evokes dripping, melting ice cream. Designers from both offices share ideas long-distance in a process called distant crit, which is modeled after the old art school presentations of staying up all night to prepare a project and then pinning it on a wall for critique.
Chermayeff & Geismar & Haviv

Chermayeff & Geismar (now CGH) is responsible for some of the world’s most famous logos, from NBC’s six-feathered peacock to Mobil Oil, Chase Bank and PBS. Recently, they’ve developed an identity for global non-profit Women’s World Banking.

Dress Code spoke with the firm’s owner about how they created these instantly recognizable mark. Their new monograph, Identity: Chermayeff and Geismar, is available to pre-order from Standards Manual.
McFaul_Day

John McFaul works at the forefront of contemporary design and has worked with global brands. He recently designed costumes for the new Han Solo stand alone movie.

You’ve probably seen the work of Turner Duckworth, a firm that specializes in iconic refreshes. They also offer branding and campaign services.

The firm focuses on creating brands that resonate with today’s consumers. They use a blend of classical craftsmanship and modern art to modernize logos and branding.
Landor

Landor, which is owned by WPP, has ventured through acquisitions into sonic branding (amp), workspace and architectural design (BDG) and motion design (ManvsMachine). It has also bolstered its consulting capabilities, broadened retail experience offerings and adopted a fresh new ultramarine identity.

Jane Geraghty has been global CEO of Landor since 2017. She leads brand transformation by design for clients such as Apple and Kellogg’s.
FutureBrand

FutureBrand is an international design consultancy with strategic rigor at its heart. Its expertise includes brand strategy, identity, digital, retail, environmental and product design.

Steinberg co-founded Buzzfeed and then moved on to launch the online newsbrand Cheddar, which he sold to Teads owner Altice for $200m in 2019. He believes brands must become “lighthouses of progressive responsibility” to earn people’s trust.
Critical Mass

In a nod to the world’s largest gathering of bicycle riders, Critical Mass is an agency that thrives on doing extraordinary work for global brands that improve their customers’ lives. Its leadership combines client service and strategic thinking.

Lee brings a wealth of entrepreneurial, start up and turnaround experience to her role at Critical Mass. She drives operational excellence and champions Critical Mass’ pursuit of success for its clients.
SGK

SGK is a global packaging and brand experience company that simplifies marketing and amplifies brands. Its family of brands, including Anthem, Brandimage, IDL, and Marque, deliver modular solutions that give marketers infinite adaptability.

SGK provided the design and content development for a client’s marketing materials. They were responsive and collaborative, which led to a successful engagement.

Zippia gives an in-depth look into the details of SGK, including salary, political affiliations, and employee data.
Radish Lab

Radish Lab is an interactive creative agency that works with people and projects that change the world. Founded in 2012, the company is led by CEO Alana Range. She believes that good design is clear, simple, and fun.

They worked closely with us to streamline the publication process of a book’s print and digital releases. Their responsiveness and attention to detail made them a great partner.
DIA

DIA is the studio behind some of the slickest branding redesigns. Since 2007, they’ve brought new life to brands in arts, commerce, philanthropy and tech.

Mitch Paone and Meg Donohoe challenge traditional design theory by baking motion into their brand design systems. They also teach at Pratt, ECAL and the Royal Academy of Art in The Hague.
Penji

Penji is a service that gives clients on-demand access to the top two percent of designers. Clients simply fill out a design project form, and Penji assigns the project to their best fit designer. They then get a first draft back within 24 to 48 hours.

The design work happens online, so clients can easily communicate with the designers. The company can take on all types of design requests except for animation (3D and 2D), coding, or video editing.

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