PPC agencies in Los Angeles offer a variety of services. To determine which one to hire, you should first decide what your business needs are and how much you can afford to spend.
Some PPC agencies are industry-agnostic and charge per click or based on performance metrics like conversions or leads. Others use a flat-fee model.
Cost-per-click
Regardless of the size of your business, PPC agencies can help you boost your online sales and customer acquisition. These companies specialize in paid search and can offer the best return on investment. They can help you choose the most effective keywords and create engaging ad copy, visuals, and landing pages to increase your click-through rates. They also conduct ongoing testing to optimize your campaign for maximum results.
PPC agencies also offer comprehensive monthly reports that include conversions, phone calls, form submissions, and other data points. These reports are transparent and focus on the metrics that matter most to your business. Aside from their PPC management services, they also provide web design and social media marketing.
Some of the most popular PPC management companies are based in Los Angeles. They have a diverse pool of talent and a worldwide reputation for innovation. They are also able to attract the top digital marketers and provide the most value for their clients.
Cost-per-lead
Los Angeles PPC agencies offer a range of services to help businesses generate leads and increase sales. They research keywords, design compelling ad copy, and test ads to determine which ones perform the best. They also provide ongoing campaign monitoring and optimization to maximize ROI.
Many LA PPC management companies offer flat-fee pricing, which is more affordable than paying per click. These firms usually have a proven track record and an excellent team of PPC experts. For example, WebFX is a highly recommended Google Ads agency. Their client testimonials gush about their expertise, technology, and communication.
eMaximize is another top LA PPC agency with over 10 years of experience in SEO, social media marketing, and branding. Their clients include insurance, legal, and hospitality companies. Their team of experts works closely with each client to optimize campaigns and deliver results. They also provide industry specific marketing strategies to help businesses grow. They even offer a monthly report that’s accurate, transparent, and focused on the right metrics.
Cost-per-sale
Top PPC management companies use the most advanced results-driven techniques to ensure their clients get the highest return on their ad budgets. They align their paid search strategies with the client’s digital strategy and business goals. They then create a custom approach to achieving those goals within a reasonable time frame. They also work backward from the target revenue and cost-per-acquisition metrics to optimize the AdWords spend.
Many of the best agencies in LA offer landing page development services to improve their clients’ conversion rates. This includes call-to-action optimization, page layout and design, and A/B testing to determine which landing pages perform best. For example, Gian Propeller helped a jewelry company increase its growth response rate and sales with new landing pages and targeted messaging.
The booming fashion and eCommerce industries in Los Angeles attract some of the best PPC managers from around the world. As a result, these agencies have vast connections and industry exposure.
Cost-per-acquisition
Cost-per-acquisition is a key metric to measure the effectiveness of your PPC campaigns. This metric is calculated by multiplying the total spending on campaigns by the number of new customers acquired through those campaigns. It should be compared to customer lifetime value and return on investment to get an accurate picture of your performance.
Los Angeles is home to a variety of PPC agencies that offer many different services. These include social media marketing, Google Ads, SEO, and web design. In addition, they can also manage your ad budget and help you make data-driven decisions.
Pantelope is a Los Angeles-based PPC agency that aligns its paid search strategy with its client’s business goals. They work backward from these goals to devise a campaign that optimizes revenue and ROI rather than impressions, clicks, and conversion rates. They also optimize landing pages to increase the likelihood of a visitor converting into a customer. They do this through call-to-action optimization, page design, and A/B testing.los angeles ppc services