In addition to TikTok dances and Netflix binge-watching, the quarantine has brought a boom in digital fitness platforms. These virtual workout classes provide a way to stay in shape and get exercise from the comfort of your home.
Users log in to the platform through a smartphone and acquire information like punch module, teaching modules and recommended videos. The system analyses personal searching history and forms effective fitness environment video suggestions [9, 10].
On-Demand
The workouts on this platform are designed to help people achieve their fitness goals and feel better. The app offers a wide range of classes, including cycling, yoga, and core work. It also includes one-on-one coaching sessions and tracking tools. The app is available on iOS, Android, and Apple TV.
This fitness streaming service from the Los Angeles startup Plankk Studio features a variety of classes taught by some of the world’s best fitness trainers. Its premium membership package comes with a heart-monitoring chest strap and provides users with personalized workouts based on their goals.
While many brick and mortar yoga and fitness studios have been forced to shut down during Covid-19, many have found a way to keep their current client base and reach new customers by launching online fitness streaming services. These services allow users to access their favorite classes when it is convenient for them, whether they are away on vacation or stuck at home.
Live Streaming
When a fitness studio moves its classes online, it needs a robust and reliable platform that can deliver live streaming video on-demand workouts. There are a number of different video-supporting platforms that can help studios create and distribute virtual classes to their members, including video conferencing tools like Zoom, Instagram Live, and Facebook Live.
One example is AKT, which features celebrity trainer Anna Kaiser’s workout videos. This subscription-based platform offers a mix of dance cardio, treadmill sessions, and HIIT workouts. It also provides monthly challenges and a 15-minute trainer consult to each subscriber.
Another option is Mindbody’s virtual fitness studio software, which allows its gyms to provide clients with both live online classes and pre-recorded on-demand workouts. The software integrates with gym management systems, so that studios can easily set up a virtual class through their booking system. Until June 30th, Mindbody is offering this service free to its customers. The company has already seen significant growth in its business.
Customized
Since the COVID-19 pandemic began, people have been searching for ways to stay fit without having to brave crowded gyms filled with heavy breathing and germs. One option is to take fitness classes online, where you can work out in the comfort of your own home.
This solution offers a variety of live and on-demand workout videos, virtual training sessions, meditations, challenges, and more. It also allows members to track their progress and receive booking reminders. It provides automated billing and member & staff management tools as well.
Volt uses 50+ years of exercise science data to create a personalized workout blueprint for each client. It analyzes a user’s workout goal, current lifting experience, and other factors to deliver personalized coaching at scale. Its revolutionary performance training AI, Cortex, builds, tracks, adapts, and evolves each workout plan for continuously personalized training, set by set. It is available with a free 14-day trial.
SaaS
In the fitness industry, there are many software platforms that can manage bookings or appointments, track memberships and payments, and more. These software solutions can be off-the-shelf or custom. The choice of either one depends on the business’s needs and budget. Custom-built software is generally more expensive but offers greater flexibility.
SaaS platforms are a great option for gyms and boutique fitness studios that need to keep track of client data. They can also offer automation capabilities to streamline the process of onboarding new clients. For example, Virtuagym allows coaches to create automated messages that encourage clients to attend classes and improve their fitness goals.
Another SaaS platform is UpLaunch, which helps fitness businesses increase their revenue by offering a strong follow-up strategy that reaches and converts potential members. The company provides a range of features that are essential for fitness professionals, including a mobile app, a customer portal, and a website. They are also backed by a team of experts in marketing and sales.